Category: Marketing

I passed by some road works recently and noticed a scene that felt like a perfect metaphor for modern business strategy. There were temporary barriers lined up, supposedly to protect the site and guide traffic.…

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The 21st century is a time of rapid technological change, unpredictable geopolitical shifts, and the constant onslaught of the complex digital world. It is a time that is both constantly unstable and yet full of…

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Organizations operate in a world filled with potential hazards, ranging from unexpected data leaks and cybersecurity breaches to intricate financial scandals and political errors. Smartphones and social media make it possible for any event to…

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As we navigate the “Asia Century,” where the Asia-Pacific (APAC) region is projected to command 40% of the world’s GDP by 2040, many business leaders often ask me why their PR and communication retainers cost…

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If you work in corporate communications or marketing in a high-stakes B2B field like cybersecurity, AI, healthcare, health tech, industrial automation, or robotics, the worst thing you can do right now is think you have…

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We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand’s voice and is a C-suite retained activity. And to really know just how effective…

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